Trusting Your Intuition IS the Secret to Success with Sandra Campos, Retail Tech CEO & Entrepreneur

Sandra Campos is an internationally recognized retail technology CEO, entrepreneur, and retail executive.

A child of entrepreneurial, immigrant parents, Sandra’s upbringing was characterized by a focus on education, helping out in her family’s tortilla business from a young age, and experimenting with her own entrepreneurial ventures in fashion. Sandra’s love for fashion and buying led her to New York City, where she was thrown completely in the deep end. Over the years, Sandra worked multiple jobs, paid off debt, and ate potatoes for lunch; all of which taught her resilience, grit, and never giving up. 

Sandra has been instrumental in launching brands like DKNY, Polo Jeans as well as her own venture with Selena Gomez which grew to over $100M in annual sales turnover per year over the course of six years. She then became president of Global Brands Group, which owned brands like Bebe, BCBG, and Juicy Couture. She most recently was the CEO of the iconic brand, Diane Von Furstenberg.  

Now, she’s the CEO of retail tech start-up Project Verte and the founder of Fashion Launchpad, an online education platform. Sandra advises various startups, is part of the advisory group for Athena Technology Acquisition Corp (a SPAC on the NYSE), and is on the Board of Directors for Big Lots. 

We talk to Sandra about changing careers from a small town in Texas to the runways of New York, making a major life pivot after getting divorced and raising her three children as a single mom, setting goals (and the magic number), listening to your inner voice and so much more!

In this episode, we talk to Sandra about:

* Sandra’s family history, the environment that she grew up in, and the role that her upbringing has played in her success. [3:20]

* What Sandra has learned from her mother about financial management. [11:50]

* Exposure to entrepreneurship that Sandra’s children have had from a young age. [16:27]

* Push and pull factors that drove Sandra into the business world. [24:08]

* Milestones that Sandra has set for herself throughout her life, and the value she sees in this practice. [30:17]

* Three: the magic number when it comes to goal setting. [33:10] 

* Why, as an entrepreneur, you need to learn to say no. [34:32]

* Challenges that Sandra was faced with after she made the decision to get divorced. [38:58]

* Sandra’s involvement in her entrepreneurial venture with Selena Gomez. [40:19]

* Something Sandra wishes she had done differently when she left the corporate world. [45:54]

* Advice from Sandra about figuring out what balance means to you personally. [50:50]

* Sandra shares what she learned about leadership from working alongside Diane von Furstenberg. [52:48]

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Follow Sandra:

* Sandra Instagram: https://www.instagram.com/sandracamposnyc/

* Fashion Launchpad: https://fashionlaunchpad.com/ 

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