Neelima Sharma & Joe Cano Explain How Lowe’s Is Personalizing the Home Improvement Journey | NRF

Neelima Sharma, SVP of Ecommerce and Omnichannel Product & Technology, and Joe Cano, SVP of Digital at Lowe’s, join Omni Talk Retail live from NRF 2026 to unpack how the retailer is personalizing the home improvement journey across digital and physical channels.

Recorded live from Vusion's Podcast Studio at NRF 2026, this conversation explores how Lowe’s “digital twins” partner across technology and strategy to meet customers wherever their shopping journey begins.

This interview covers:

• How Lowe’s personalizes ecommerce for both Pro and DIY customers

• Why 80% of Lowe’s in-store sales start online

• The role of AI in search, discovery, and conversational commerce with Milo

• How Lowe’s uses customer context, home data, and intent to curate experiences

• The expanded Google partnership and Lowe’s new business agent

• Why endless scrolling is giving way to curated, problem-solving journeys

• Connecting digital discovery to in-store execution at scale

• Measuring personalization through conversion, LTV, and long-term engagement

With nearly two decades of combined leadership at Lowe’s, Sharma and Cano share how AI, omnichannel thinking, and deep cross-team collaboration are shaping the future of personalized retail — and why trust, context, and execution matter more than ever.

Stay tuned to Omni Talk Retail for continued coverage from NRF 2026, or stop by the Vusion booth #4921 to say hello.

#NRF2026 #Lowes #OmnichannelRetail #RetailAI #Personalization #Ecommerce #RetailTechnology #OmniTalk

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