
Creator Science #279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
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Oct 21, 2025 In this conversation with Amanda Goetz, a two-time founder and author of *Toxic Grit*, she shares her journey of balancing ambition and family life while navigating multiple personal identities. Amanda introduces character theory, discussing how intentional role transitions can ease conflict. She reflects on her experience launching the *Life's a Game* newsletter and writing her book, emphasizing emotional authenticity and the pressures of public success. Co-parenting strategies and playful metaphors further illustrate her insights into personal growth and connection.
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Multiple Internal Characters Drive You
- Amanda Goetz identifies multiple internal "characters" each with competing goals that shape behavior.
- Understanding which character is driving helps you create intentional transitions and reduce internal conflict.
Use Transition Rituals Between Roles
- Create deliberate transition rituals between incompatible characters like work and parent mode.
- Schedule buffer time or small rituals to help you shift roles without emotional spillover.
From Newsletter To Book Deal Sprint
- Amanda moved from social threads to a newsletter, then used that audience to secure agent meetings and publisher interest.
- She signed with an agent after a two-week sprint of meetings and rewrote the proposal with professional help.



