Building a Business (and Marriage) with Your Spouse: Behind the Scenes with my Husband, JD

Jun 10, 2025

JD Delatorre, co-founder and husband of Jasmine Star, shares insights after two decades of blending marriage and entrepreneurship. The couple dives into the dynamics of their partnership, revealing the humorous yet challenging moments that define their journey. They discuss the importance of communication, decision-making, and how parenthood has reshaped their roles. Listeners will hear about the memorable 'finger shake' that sealed their business collaboration and JD's heartfelt reflections on their bonded journey of love and ambition.

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ANECDOTE

The Finger Shake Agreement

Jasmine convinced JD to be on the podcast during a flight using a "finger shake" agreement.
Despite initial hesitation, JD agreed to join with a non-traditional handshake pact.

ANECDOTE

Three Words for Jasmine as Partner

JD describes Jasmine as a leader, fair, and tenacious business partner.
He highlights her relentlessness and fairness as core strengths in business.

ANECDOTE

Three Words for Jasmine as Wife

JD describes Jasmine as a futurist, generous, and fiercely loyal wife.
He appreciates her kindness and focus on family and their extended circle.

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Today’s episode is extra special, friends — I'm sitting down with my husband, best friend, co-founder, and favorite human, JD Delatorre.

After only 20 years together (and nearly that long building businesses side-by-side!), I finally convinced JD to sit behind the mic and share his perspective on what it really looks like to be married to your business partner…and still like each other. 😂

We’re talking about:

How I roped JD into recording this episode (spoiler: a "finger shake" contract was involved!) What it's like to mix marriage and entrepreneurship for two decades The unglamorous but honest dynamics of decision-making, communication, and occasional eye-rolling How our relationship and business roles have evolved, especially after becoming parents The three words JD uses to describe me as a business partner AND a wife (grab tissues — this one got me right in the feels 🥹) This conversation is totally unscripted, a little messy, full of laughter, and packed with real talk about what it takes to not just build a thriving business — but a thriving marriage too.

If you’ve ever wondered how we navigate it all — from finger shakes to 10x dreams — this one’s for you.

Because here’s the truth: Building a business with someone you love is hard. Loving them through it all is even harder. But it’s also the most beautiful journey you can imagine.

Click >>PLAY<< to hear all of this and:

[01:30] The story of the "finger shake" that sealed the deal

[04:00] Why working together has always been all in from the start

[06:00] Three words JD uses to describe me as a business partner

[07:20] The three (different!) words JD uses to describe me as a wife

[10:30] How we balance evolving roles at home and work

[14:45] Why communication and compromise have been our business superpowers

[19:00] A heartfelt moment about growth, patience, and building dreams together

Listen to Related Episodes:

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit jasminestar.com/podcast/episode551

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