Marketing News Canada Helen Kontozopoulos (ODAIA)
Feb 5, 2024
Join Helen Kontozopoulos, Co-Founder of ODAIA Intelligence and former educator at the University of Toronto, as she dives into the fascinating intersection of AI and marketing. She discusses her unconventional journey from anthropology to entrepreneurship and emphasizes the ethical implications of AI in marketing. Helen highlights the importance of blending essential marketing skills with new tools. Also, enjoy some lighthearted rapid-fire anecdotes about first jobs and career beginnings, making for an entertaining and insightful listen!
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Helen's Nonlinear Career Journey
- Helen Kontozopoulos began her journey in marketing after studying anthropology and creating websites in the 1990s.
- She transitioned from teaching and tech into AI by merging marketing insights with machine learning to analyze customer journeys deeply.
Mindset Before Tools
- Adopt a mindset first before relying on AI tools, focusing on amplifying your marketing strengths.
- Invest in tools for your professional growth even if costs are small; experiment with free resources and subscriptions.
Understanding the Why Deeply
- AI tools risk missing the deeper "why" behind customer behaviors if used superficially by marketers.
- Sensitivity to the customer's true motivations is key to avoid shallow messaging and enhance marketing impact.