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Helen Kontozopoulos (ODAIA)

Marketing News Canada

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Navigating AI and Marketing Ethics

This chapter explores the dual nature of AI technology, balancing humor and serious discussions about its ethical implications. The speaker shares their unconventional journey from anthropology to entrepreneurship, highlighting the importance of integrating machine learning into marketing strategies. The conversation emphasizes the need for professional development and awareness of potential pitfalls as marketers adopt new AI tools.

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