Why the Beef Industry is Broken — and How to Fix It w/ Noel Heiks & Kevin Key

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In this episode, I’m joined by Kevin Key and Noel Heiks, the co-authors of The Cow is How. We dive deep into the realities of today’s beef industry—from the challenges of conventional processing to the promise of regenerative agriculture. Kevin and Noel share how cattle are not only vital to human nutrition but also play a crucial role in restoring soil health and revitalizing ecosystems. We also explore how the Carnivore Diet fits into this bigger picture, why consumers should care about where their beef comes from, and the changes needed to strengthen our food system for the future.

Pick up a copy of The Cow is How: https://amzn.to/3UPRwxm

Noel's Instagram: https://www.instagram.com/noelheiks/

Kevin's Instagram: https://www.instagram.com/thekeybrand/

Azultera: https://azultera.com/

Chapters:

0:00 Intro

10:42 Kevin's history with cattle ranching

15:05 Conventional vs. Grass-fed

22:53 The Cattle Processing Problem

26:22 The Cow is How

34:51 Future Plans

38:41 Rapid-Fire Carnivore Questions