Social Media Marketing Podcast Email Marketing Automation That Moves People to Action
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Oct 16, 2025 In this engaging discussion, Jessica Best, an email marketing strategist and founder of Better Ave, shares her expertise on automating email marketing. She explains how to move beyond basic broadcasts to create targeted, revenue-driven campaigns. Jessica highlights the effectiveness of welcome series, sales automation, and customer satisfaction surveys, revealing how these strategies can drive action and improve relationships. She also dives into using data for personalization and the role of AI in optimizing email outreach.
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Prioritize Email Automation For ROI
- Do prioritize email automation over occasional broadcasts to drive measurable ROI.
- Automation saves time and delivers the right message at the exact moment to prompt action.
Use Triggers Instead Of Broadcasts
- Do set up triggered automations (not broadcasts) that send when an action or inaction occurs.
- Use automation for immediate timely responses like welcomes or purchase confirmations.
Turn The Welcome Into A Short Series
- Do send a welcome series, not just a single welcome email, to deepen the relationship.
- Use the series to show voice, deliver top content, and include a clear next ask.