

504 - Bourbon Is NOT Dead on Bourbon Community Roundtable #104
Mar 6, 2025
Bourbon is alive and well, countering misconceptions fueled by media hype. Premium brands continue to thrive, showcasing the resilience of the market. Recent tariffs are affecting consumer prices, while the move towards contract distillation creates tension among distillers. The formation of Lofted Spirits indicates a shifting landscape, inviting speculation on expansion into other spirits. Overall, the bourbon community remains vibrant, bolstered by consumer loyalty and an enduring passion for whiskey.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 2min
Transformative Journey: From Wrestling to Jiu-Jitsu and Beyond
01:31 • 4min
Whiskey Wonders: Events and Trends
05:42 • 4min
Bourbon Banter and Industry Insights
09:23 • 17min
Navigating Bourbon's Ups and Downs
26:32 • 14min
Navigating Bourbon's Saturated Market and the Business of Selling
40:41 • 3min
Navigating Differentiation in a Saturated Whiskey Market
43:34 • 2min
Shifts in the Bourbon Landscape
45:59 • 19min
Reflections on Bourbon's Evolution and Contract Distillation Insights
01:05:13 • 2min
A Decade of Bourbon Insights and Community Engagement
01:06:43 • 3min