Scaling With People Brains Over Buttons with Jason Bryll
What if you stopped selling features and started winning on outcomes? We sit down with founder Jason Bryll to unpack the plays that turned a one-person consultancy into a high-performance services engine built on trust, speed, and rock-solid systems. From healthcare data trenches to global team leadership, Jason shares the unvarnished moves that drive compounding growth without the chaos.
We start with the founder shift: hire earlier than feels comfortable, build around ownership, and accept the short-term income flatline to unlock long-term scale. Jason explains how tight salary bands, margin-aware pricing, and disciplined ops saved his company from cash whiplash. Then comes the big pivot—ditching heavy implementation fees for a lower entry point and a higher, predictable monthly retainer. That single change reduced friction, boosted forecasting, and delivered what clients actually want: rapid iteration without the upsell dance.
The heart of the playbook is focus and quality. Jason narrowed services to data warehousing, BI reporting, and analytics, then codified delivery with SOPs, Asana-driven workflows, and video training. This made speed a true differentiator—faster time to value with consistent standards. Layer in a US–India model with monthly culture touchpoints and you get three wins at once: 24-hour progress, approachable pricing, and meaningful wages for a growing global team. The kicker? Zero churn among clients on the recurring model, thanks to steady partnership and fewer barriers to making progress.
If you’re building a services firm—or stuck chasing product market fit with no payoff—this conversation is a blueprint. You’ll hear how to hire for trust over resumes, define the customer outcome that matters most, and transform expertise into repeatable assets that scale. Subscribe for more bold, unfiltered strategies, share this with a founder who needs it, and drop your biggest bottleneck—we’ll tackle it in a future show.