Dive into our latest Wisenetix Podcast episode with Allison Troesser, and get the scoop on today's marketing trends in the agricultural world. Allison unpacks the essentials of combining marketing know-how with real-world agri-experience. It's a must-listen for anyone eager to make an impact in the dynamic world of agri-marketing. Discover how to connect with diverse audiences, create content that resonates, and build a brand that stands out. Tune in now to our conversation with Allison and start supercharging your marketing approach today!

"Technical content and customer stories add substance and relatability to a brand." - Allison Troesser

What you'll learn:

(00:00) Highlight
(00:23) Introduction
(01:43) Marketing shift
(05:10) Marketing evolution
(06:23) Generational targeting
(08:00) Technical branding
(08:55) Mentorship impact
(11:06) Teamwork focus
(13:19) Social media role
(15:55) Agriculture impact
(18:21) Closing remarks

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Allison Troesser, a vibrant force in the agricultural marketing world, brings a fresh blend of animal science and marketing savvy to the table. A graduate of Oklahoma State University with a degree in Animal Science, Allison's journey from a livestock and crop production farm to becoming a social media specialist and marketing assistant is inspiring. Her experience in increasing social media engagement and her insightful views on the evolving marketing strategies in the agri-sector make her an intriguing voice in the industry.

Are you ready to unleash the podcasting potential of your company? wisenetix.co/custom-podcast

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Allison Troesser: Marketing Meets Agriculture | Ep. 20