The Foundr Podcast with Nathan Chan 490: Why Trinny Woodall Still Replies to DMs
Trinny Woodall returns to the podcast for a deep dive into AI and how she’s evolving Trinny London in a changing DTC landscape. Woodall is confident, direct, ambitious, and fabulous before fabulous was cool. She knows what she’s doing because she knows her customers. After a 20-year career in television and styling, she established Trinny London as a brand that gives everyone the tools they need to feel their best. Since launching in 2017, Trinny London has had 120% year-over-year growth, sells in 180 countries, and has a team of 200 employees. Woodall’s long-term goal is to eventually exit as one of the largest beauty brands in the world.
Listen to Nathan and Trinny discuss
- Why she built a brand targeting women over 35
- The origin of Trinny Tribes and encouraging an organic community
- Why customer retention is such an essential building block
- The changing landscape of retail and D2C brands
- Tapping into TikTok to reach future customers
- The pros and cons of being a celebrity founder
- Why she still personally responds to DMs and comments
- Using AI to help customers make choices
- How to start a beauty brand today
- And much more on DTC…
*This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.
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