The Positive Effects of Magnetic Leaders

Attracting and retaining the right talent is one of the biggest challenges of running a successful business. So, what’s the secret? The key, according to Roberta Chinsky Matuson, is magnetic leadership. Listen in as the author of The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers and Profits, reveals what she’s learned about humanizing the workplace, the mistakes many leaders make and how magnetic leadership can attract and motivate employees—and new customers.

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About the Guest:

For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in Fortune 500 companies, including Best Buy, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent. The world’s largest employment source Monster and retail giant Staples turn to Roberta for advice on matters related to talent. She is known world-wide as “The Talent Maximizer®.”

Roberta, a leading authority on leadership and the skills and strategies required to earn employee commitment and client loyalty, is the author of the newly released Talent Magnetism (Nicholas Brealey, 2013) and bestseller, Suddenly In Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011), a Washington Post Top 5 Business Book For Leaders.