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The Business of Fashion Podcast

James Whitner on Culture, Community and Building Brands with Purpose

Feb 28, 2025
James Whitner, founder of The Whitaker Group and visionary behind A Ma Maniére and Social Status, shares his journey from Pittsburgh to becoming a leader in community-focused retail. He emphasizes the importance of empathy and intentionality in business, aiming to uplift marginalized communities. Whitner discusses his philosophy of prioritizing emotional connections over profits and highlights the role of innovative retail spaces in fostering community. He advocates for proactive engagement among young entrepreneurs, underscoring a commitment to cultural authenticity.
39:54

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Quick takeaways

  • James Whitner's journey illustrates how a challenging upbringing inspired his commitment to uplifting marginalized communities through purposeful retail experiences.
  • Whitner emphasizes the necessity of authenticity and empathy in business, demonstrating that creating genuine connections fosters community and brand loyalty.

Deep dives

The Power of Community Experience

James Wittner, founder of the Whitaker Group, emphasizes the significance of creating retail experiences that resonate with the community. Growing up in a marginalized environment in Pittsburgh, he saw firsthand the challenges faced by those in similar situations, which fueled his commitment to uplift the often-overlooked members of society. By centering Black culture and genuine connections in his businesses—like the Flavor Factory and Social Status—Wittner strives to create spaces where real experiences are valued, highlighting the importance of authenticity in today’s fashion landscape. He believes that building a sense of belonging through experiences has a lasting impact on individuals and the community as a whole.

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