Marketing School - Digital Marketing and Online Marketing Tips Don't Outsource Your Writing To AI!
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Nov 11, 2025 Explore the intriguing dangers of AI-generated content, from fabricated metrics to unchecked quality. The hosts reveal a viral post created by AI and discuss the implications of relying solely on automation. They emphasize the need for clear AI guidelines and human review to maintain credibility. Insights on AI market valuations and the critique of consultants claiming AI can replace agencies provide a thought-provoking perspective. They also analyze the balance between viral marketing and retaining loyal customers.
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Viral Post Was Mostly AI
- Eric Siu shared a viral social post that was ~95% AI-generated and performed well on Twitter and LinkedIn.
- He only minimally edited it and one person called it out as AI-generated, illustrating real-world reach of AI content.
AI Can Fabricate Harmful Facts
- Neil Patel warned that AI-generated content fabricates facts and can harm reputation over time.
- Views may spike, but fabricated metrics and claims will make you look bad in the long run.
Team Consequences For Unchecked AI Work
- Neil described encountering mid-level managers submitting unchecked AI-generated work and penalizing repeat offenders.
- He enforces spot-checking and progressive consequences to avoid extra work and poor outputs.