Lunch Hour Legal Marketing Internet Marketing: Establishing a Powerful Online Presence
Are you struggling to establish a powerful online presence for your law practice? Is your website failing to bring in business?
Learn how to establish a comprehensive online presence that will increase your exposure and enhance your credibility, while maintaining MRPC compliance. This presentation will cover:
- Branding + using imagery that will resonate with clients
- SEO keywords + tips
- Turning your website into a potent resource
- Using legal content to convey credibility
- Blogging benefits + best practices
- Utilizing effective marketing tools to supercharge referrals
- Selecting a provider
Fred Cohen is the founder and CEO of Zola Media, a legal marketing and technology company that specializes in high-impact attorney websites and marketing services. Fred’s management and experience spans across the information technology, marketing and legal sectors from founding a tech startup which was acquired by a publicly-traded company to practicing trusts and estates as a partner at a New York law firm.
Fred writes on a wide range of topics related to legal technology, marketing and ethics in attorney advertising. He is also a regular speaker and CLE presenter at bar associations throughout the country.