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The GaryVee Audio Experience
This is How You Create Demand
Sep 8, 2023
Ryan Serhant, CEO of SERHANT, joins the podcast to discuss the importance of creating demand in business relationships. He shares insights on sales skills, entrepreneurship, and the emotional aspects of being an entrepreneur. Topics include fear of judgment, content creation, personal branding, AI impact on salespeople, and leveraging social media for real estate success.
24:23
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Quick takeaways
- Creating demand as a real estate agent can be achieved by producing personalized social media content that showcases expertise and knowledge about the market.
- Agents should embrace artificial intelligence in the real estate industry by focusing on areas where they can provide unique value, such as building personal brands and creating resonating content.
Deep dives
Creating Demand through Content Creation
One key point discussed in the podcast is the importance of creating demand as a real estate agent. The speaker emphasizes that while there are various methods for generating demand, such as cold calling and networking, the most effective approach in today's world is to create as much social media content as possible. By making individualized content that showcases expertise and knowledge about the market, agents can attract potential clients. The podcast provides an example of an agent using social media to talk about the local school systems or other relevant topics, which can lead to gaining clients.
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