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The Practice Marketing Podcast
How to Diagnose & Fix Your Clinic Website's Problems
Jul 12, 2021
Learn how to diagnose and fix your clinic website's problems on this podcast. Discover strategies to attract new patients, optimize website features, and maximize results with a PT marketing solution. No tech-savvy needed - just five simple changes to convert more visitors to patients!
15:29
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Quick takeaways
- Prioritize customer-centric content to attract new patients by highlighting benefits and outcomes.
- Maximize website engagement through clear strategy, customer focus, trust-building elements, and strategic call-to-action placement.
Deep dives
Improve Website Conversion
To improve your physical therapy website's ability to attract new patients, it is crucial to focus on conversion optimization. This involves assessing if your website has a conversion issue by looking for common mistakes such as not focusing on the customer, lacking clear calls to action, and insufficient social proof. Utilizing Google Analytics can help track important metrics like bounce rate, pages per session, and average time on page to gauge user engagement and website effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode