Scarce Assets: a biweekly podcast presented by Onramp which delves into the emergent role of Bitcoin in finance professionals' strategies and outlooks. Hosted by CFP, Andy Edstrom, and former hedge fund manager, Jesse Myers, Scarce Assets provides invaluable insights for wealth managers aiming to outperform their peers in the decades ahead.

Finance professionals everywhere know about stocks and bonds, but the macroeconomic outlook requires that serious investors pay close attention to another category: Scarce Assets.

0:00 - Introduction to Natalie Brunell & Sam Callahan

6:34 - A message from Onramp

7:04 - Driving bitcoin adoption through education

15:09 - Challenges of creating fresh content & research

21:50 - Reaching new audiences & investors

27:06 - Shifts in policy & politics surrounding bitcoin

34:47 - Bitcoin’s potential to fix economic incentives

40:22 - Onramp Multi-Institution Custody

41:11 - Journalists’ role in questioning narratives

46:06 - Assessing sideways price action

52:45 - Geopolitical & macro topics of interest

1:01:01 - Focusing on bitcoin 101 content

1:03:57 - Corporate treasury adoption accelerating

1:10:45 - Outro

Natalie Brunell: https://x.com/natbrunell

Sam Callahan: https://x.com/samcallah

Schedule time with the link below if you would ever like to learn more about Onramp and please sign up for Research & Insights to get access to the best content in the ecosystem weekly:

https://onrampbitcoin.com/contact-us/

https://onrampbitcoin.com/category/onramp-media/

How media has changed, Marina Go