Content, Briefly

Loop & Tie: Bridget Poetker's evolution from content → growth

Mar 11, 2024

41:08

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.

This episode is brought to you by our friends at tealhq.com.

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Timestamps:

00:00 Intro
02:04 Who is Bridget Poetker?
02:21 Bridget’s background.
02:58 What is Loop & Tie?
04:26 Loop & Tie choice-based gifting model.
06:53 Loop & Tie sustainability ethos in marketing.
08:56 How does the business model affect growth?
11:52 Strategic content thinking.
15:09 Bridget’s transition from content to growth marketing.
19:59 Output vs. outcome.
24:11 Balancing in-house and external resources.
28:06 Bridget’s reflection on new skills acquired in the role.
30:00 Team communication and remote culture at Loop & Tie.
33:09 Performance measurement and tools for reporting.
37:02 Marketing pages vs. product pages.
37:57 Bridget's unexpected challenges in the growth space.
39:43 Learn more about Bridget and Loop & Tie and get in touch.
40:54 Outro.