Amazon PPC Country Filtering SOLVED | The Trick Sellers Miss
Jan 2, 2026
Recent changes in Amazon Ads have frustrated sellers by removing simple country filtering, complicating campaign management across regions. The host provides a step-by-step guide on using the search bar to reinstate country-specific filters for effective ad strategies. Practical examples demonstrate search syntax for accessing marketplace-specific campaigns. Listeners gain insights on preventing reporting errors and minimizing ad spend waste. This informative discussion arms Amazon sellers with tools to optimize their operations amidst evolving platform dynamics.
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insights INSIGHT
Platform Consolidation Hides Country Views
Amazon Ads now centralizes campaign management across all countries in one platform, changing how sellers access multi-market data.
This consolidation removed the easy country filter, which can cause sellers to view mixed-market performance by mistake.
volunteer_activism ADVICE
Verify Marketplace Display Before Reporting
Don't rely on the missing country dropdown; sellers should verify the marketplace shown in the corner before analyzing data.
When the corner reads a different country than expected (e.g., US shown while in Canada), correct your filter to avoid misreading performance.
volunteer_activism ADVICE
Filter By Country Using Search Syntax
Use the Ads console search bar with the syntax country:<Country Name> to filter campaigns by country.
Type country:United States (or your market) to show only that country's campaigns and avoid cross-market confusion.
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Amazon ads are regularly updated, and one recent change allows managing campaigns across all countries on a single platform. This centralizes Amazon PPC efforts but removes simple country filtering, creating a challenge for sellers. We break down how to handle these changes to maintain effective amazon advertising strategies and ensure smooth campaign optimization.
It walks through how the search bar works inside the Amazon Ads console, why country filters disappeared, and how sellers managing multiple marketplaces can avoid misreading performance data.
Built for active Amazon sellers running PPC across regions, this walkthrough helps prevent reporting mistakes, wasted ad spend, and confusion when managing campaigns in global marketplaces in 2026 and beyond.
If country-level ad data is slowing decisions or costing sales, get a direct breakdown of what to fix and how to clean up your Amazon Ads setup before spend keeps leaking: https://bit.ly/4jMZtxu
TIMESTAMPS 00:00 – Amazon Ads platform changes and seller frustration 00:32 – Why missing country filters cause reporting problems 01:15 – Using the search bar to filter campaigns by country 01:53 – Viewing country-specific campaigns without switching accounts
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