

I Made $12M by Ignoring Popular Personal Brand Advice (What Actually Works)
32 snips Sep 25, 2025
Unlock the secrets to crafting a personal brand that truly connects and converts! Discover why outdated tips like daily posting are failing in 2025. Dive into the transformative 3C system: Content, Connection, and Conversion. Learn to create engaging, platform-specific content that resonates with your audience. Explore how personal stories and authentic connections drive engagement, and uncover methods for turning silent viewers into clients. With valuable insights and practical techniques, elevate your branding and watch your revenue soar!
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Intentional Consistency Beats Quantity
- Post intentionally, not mindlessly; quality planning beats quantity every time.
- Aim for a consistent 3x/week thoughtful cadence rather than 3 posts/day that burn you out.
Optimize For Watch Time
- Optimize for watch time and completion on short-form platforms rather than vanity metrics.
- Design videos to keep people on the platform longer because watch time is the key ranking signal.
Match Content To Funnel Stage
- Top-of-funnel and bottom-of-funnel content serve different goals and metrics.
- Judge each video by its objective, not just by raw view counts.