Marketing School - Digital Marketing and Online Marketing Tips Apple Rebrands Search Ads As Apple Ads, Why We are Integrating QR Codes In Our Marketing Content, Why Being CEO Is The Worst Job
9 snips
Apr 30, 2025 AI Snips
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Episode notes
Apple Expands Advertising
- Apple rebranded Apple Search Ads to Apple Ads to expand advertising across their ecosystem.
- Apple aims to monetize its large user base beyond just search ads, increasing revenue potential.
Use QR Codes Wisely
- Integrate QR codes into all marketing content to tie channel loops and boost lead quality.
- QR codes help drive high-quality leads even if they don't increase traffic volume significantly.
Think Long-Term ROI
- Prioritize long-term ROI over immediate ROAS with high LTV products.
- Brand building takes years but can yield higher quality leads and bigger contracts.