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Podcast Show Notes:
Welcome back to the Mind of George show! If you're watching, you'll see my evolving studio—still figuring it out, but we're getting fancy with lighting and cameras. First time having an office outside my home, feels like being a kid in a playground.
Today, I'm in rainy Montana, inviting you to visit because our event tickets are 60% sold out. Hurry to mindofgeorge.com if you haven't grabbed yours yet. We'll be hugging, high-fiving, and having a blast.
Now, let's dive into today's topic: sales. Specifically, the three-step visibility and marketing strategy. Attention, context, and customer journey. Attention is like a lighthouse—stop your ideal customers, make them see and hear you. It's not about hoarding attention; it's about attracting the right audience.
Context is building a world for your ideal customers. Like a department store, your brand story, and messaging must be consistent. It's about creating an environment that helps them make a purchasing decision.
Finally, the customer journey. Lead your customers forward at their pace. It's a journey, and your role is to show up consistently and congruently. Understand they're navigating different stages.
So, the essence of effective selling is getting the right attention, building a world (context) that attracts and keeps your ideal customers, and guiding them through a customer journey. Think of your business like a digital brick-and-mortar store with curb appeal, a welcoming storefront, and a smooth customer journey.
Reflect on these three questions: Are you getting the right attention? Do you have the right world built for your customers? And is your customer journey designed to lead them one step closer to their goals? Take 30 minutes, grab pen and paper, and ponder these questions. It's time to refine your approach and boost your sales game. Thanks for tuning in!
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.