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Sophie is the Co-Founder & CEO of yayloh - https://www.yayloh.com
yayloh is an end to end returns platform for fashion brands
yayloh is laser focused on how brands can turn returns into a strategic customer retention advantage vs just an expensive part of doing business
yayloh believes that returns are a crtitical customer touch point, one that can build brand value, give customers joy and stand out as a reason to return to the brand again and again
In this episode, Jason & Sophie discuss how brands need to change their mindset and strategy around returns so that it becomes a key pillar of long term trust building between brand and customer 
THE ECOMMERCE EDGE Podcast with Jason Greenwood