Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29

Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hub

In this episode, I dive into Google Ads news & trends for 2025 with Adriaan Dekker and Thomas Eccel.

- Follow Adriaan Dekker on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/

- Follow Thomas Eccel on LinkedIn: https://www.linkedin.com/in/thomaseccel/

🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.

Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter 

🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!

Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.

Become a member of The PPC Hub and make this the best year of your career! (1.700+ members) → https://www.ppcmastery.com/hub  

💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.

📺 YouTube: https://www.youtube.com/@ppcmasterycom 

🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Chapters:

00:00 Introduction to PPC Mastery Podcast

00:36 Meet the Guests: Thomas Eccel and Adriaan Dekker

01:25 Google Ads Insights and Controversial Opinions

03:13 Adriaan's Golden Nugget for PPC Success

04:29 Adriaan's Journey and Motivation

06:37 Thomas on Sharing News and Updates

08:20 Biggest PPC News Updates

08:47 Exploring Search Max and Bid Exploration

13:09 Microsoft Clarity Integration

24:43 2025 PPC Trends

25:21 Google's Revenue Focus: YouTube and AI

26:20 The Impact of AI on User Behavior and Market Share

28:36 Automation and AI in Google Ads

29:34 The Future of Video and Visual Ads

30:19 Privacy-Centric Marketing and New Metrics

33:42 Exciting Developments in Google Ads for 2025

36:13 Rapid Fire Questions: Insights and Advice

43:04 Final Thoughts and Where to Follow

43:58 Conclusion and Next Steps