Creating the World's Best Client Experience Retreats & Events: Purpose & Participants (part 1 of 2)
This episode is part 1 of 2 and in this one I share the topic of implementing retreats and events in a business, touching on the 5 'P's in this 2 part series.
When planning a retreat or event, it's important to think about the specific outcome you want to provide for your participants. Instead of vague statements about finding purpose or resetting, focus on tangible and specific outcomes that people can walk away with that would impact their daily lives.
Don't just talk about what people need, but also what they really want. You want to clearly lay out the results they can expect to achieve and give them the tools to implement those outcomes in their lives. Spend time getting clear about the purpose and desired outcomes of your retreat, as this will make it easier to speak to the right audience and deliver value to your participants.
HIGHLIGHTS:
06:11 First P: Purpose - Defining the Outcome and Benefits for Participants
12:23 Define your target participants and make it an easy yes for them
16:46 Consider where participants are in their journey and address their concerns
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