The importance of email marketing in today's digital landscape is front and center in this excellent podcast episode.
Matt Molen is an expert in email marketing and shares his background and experience in helping content creators grow their email lists.
And the conversation is particularly timely with the changes in Google's algorithms and the disappearance of cookies, highlighting the need for building a brand and owning your audience through email marketing!
Three avatars are identified:
- Those not doing email marketing,
- Those doing the bare minimum,
- And those making a go of it but not seeing significant results.
The key to growing your email list is to identify your biggest source of traffic and create lead magnets that address their specific problems.
And Matt emphasizes the importance of using existing website traffic (be it SEO, Pinterest, etc.) as the source for list growth and suggests creating targeted lead magnets that solve specific problems for visitors.
Lead magnets can include quick start guides, PDFs, eBooks, calculators, quizzes, and more. Even repurposing existing content and making it relevant to the audience landing on your page or post can help improve email list growth.
The success of lead magnets depends on the message and solution they provide rather than the specific conversion tool used. Segmenting your audience allows for more targeted and personalized email marketing, leading to higher engagement and conversions.
Monetizing your email list requires serving your audience with relevant content and building trust before presenting offers. Consistently sending valuable free content helps establish trust and credibility, making it more likely for subscribers to purchase paid products or services.
Other successful monetization strategies include creating communities, courses, physical and digital products, affiliate offers, and getting sponsorships.
It's important to create a sense of urgency and scarcity in your email offers to encourage action. To grow your email list faster, consider using tactics like pop-ups, calls to action, Facebook or Instagram ads, YouTube pre-roll ads, and partnerships with other creators.
Trial and error is necessary in email marketing to find what works best for your audience.
And Matt also dives into the best tools he believes can help with email automation campaigns as well as the biggest mistakes people make in email marketing!
Hope you enjoy!
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