Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Tech SEO Tricks For Marketplaces
Sep 21, 2024
Amy Hyerczyk, a Senior Manager of SEO, Product, and Strategy at Reverb, dives into the nuances of SEO for marketplaces. She explains that anyone with curiosity can succeed in the field. Amy reveals advanced technical SEO tactics, including a case study involving a hidden robots.txt file. She compares marketplace SEO to solving a Rubik's Cube, stressing the importance of site structure and internal linking. Additionally, she underscores the need for continuous learning and understanding user behavior to drive SEO success.
14:15
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Quick takeaways
- Understanding technical SEO and regularly auditing configurations are essential to ensure visibility and access to valuable content on marketplaces.
- A curious mindset and foundational SEO skills are crucial for navigating the unique challenges faced by marketplace SEO professionals.
Deep dives
Understanding Marketplace SEO Challenges
Marketplace SEO presents unique challenges due to the two-sided nature of these platforms where buyers and sellers interact. SEO professionals must navigate technical restrictions while ensuring visibility for a vast array of content. Strategies to clarify content for both search engines and users are essential, as visibility issues can significantly impact traffic. By sharing insights from practical experience, the discussion emphasizes the importance of identifying and mitigating potential SEO challenges inherent to marketplace structures.
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