The Ross Simmonds Show RSS 14: Building Brands, Building Balance: Brayden Young on Disrupting B2B with Real Conversations
Aug 15, 2025
Brayden Young, co-founder and CEO of Slash Experts and former co-founder of Sendoso, shares insights on transforming B2B marketing through real conversations. He emphasizes that authentic customer connections outperform traditional sales techniques and discusses the impactful role of strategic gifting. Brayden reflects on balancing family life with entrepreneurial drive and how AI is reshaping marketing strategies. He also highlights the importance of community engagement and personal touches like handwritten notes in building trust and enhancing business relationships.
AI Snips
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Transcript
Episode notes
From Handwritten Notes To Sendoso
- Brayden started Sendoso to scale handwritten, personal outreach after seeing manual notes win responses.
- He began with coffee gift cards and grew the product to track gifting in CRMs for measurable impact.
Customers Beat Case Studies
- Prospects prefer talking to real users over sales decks or case studies when validating software purchases.
- Connecting prospects to happy customers accelerates trust and shortens buying cycles.
Use Mail + Timing To Stand Out
- Use physical mail and timing to stand out because digital channels are saturated and easily automated.
- Send handwritten notes at key triggers like lost deals or demo no-shows and attach a small, thoughtful gift.