Harnessing Social Media for Climate Engagement With Celine Novenario

This episode features a conversation with Celine Novenario, Digital Content Manager at the Global Center on Adaptation. It was recorded in February 2023.

Celine is a multimedia storyteller and strategist who has spent the last 15 years deploying communications outreach for international organizations and think tanks ranging from the Carnegie Climate Governance Initiative to the World Meteorological Organisation, as well as the United Nations.

During the latter half of that period, Celine’s work has focused specifically on climate change communication, harnessing the latest digital trends and technologies to amplify associated stories and content.

Amongst other things, we discussed the unique ability of social media and digital communications to drive engagement with new audiences and to provide voices to those who might otherwise be voiceless, as well as how we might better conduct ourselves as climate change communicators in this often overwhelming information environment.  

Additional links:

The Global Center on Adaptation's website and State & Trends in Adaptation report

Climate Interactive En-ROADS simulator

A video about the MoA-Info SMS service for farmers

The amazing Katharine Hayhoe

Pique Action on TikTok

The Kurzgesagt video that's an antidote to climate change hopelessness