Harnessing Social Media for Climate Engagement With Celine Novenario
Communicating Climate Change
00:00
What's the Single Most Important Aspect of Communication?
"I think there are some influencers who kind of just like to tweet, as I said, for shock value. And it gives this impression of, you know, we're all doomed," she says. "That just puts people in a really apathetic position that they don't really want to take action or worse still." She adds: "It's important to not lose track of how your messages are affecting other people and just to make sure they're not like detracting from the larger cost"
Play episode from 18:03
Transcript
