Marketing School - Digital Marketing and Online Marketing Tips How to Systematize Your Marketing #1892
Oct 19, 2021
Discover the art of marketing systematization through an internal wiki for documenting processes. Learn the importance of having a process watcher to adapt as your team grows. Explore the benefits of creating a swipe file filled with ideas and processes from companies you admire. Tools like Loom and Notion can streamline your documentation efforts, making onboarding easier and enhancing operational efficiency. Embrace structure in marketing to elevate your team's performance!
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Document Your Processes
- Document all marketing processes internally for easy reference, creating a wiki.
- This ensures everyone knows how to perform tasks, even with role changes or new hires.
Tools for Documentation
- Use tools like Loom or Notion to document processes, especially if repeated.
- Consider tools like Guru to track process effectiveness and identify areas for improvement.
Process Watcher
- Assign a "process watcher" to ensure processes adapt as the company grows.
- Processes effective at one stage may not work later; review and update every six months.