Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they’re applying the Story Cycle System™ to crafting their own brand story for IMS.
Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.
Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.
Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.
#StoryOn!
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Business of Story