The Influential Personal Brand Podcast
3 Ways to Get Mainstream Publicity
Sep 20, 2024
Discover three powerful strategies for gaining mainstream publicity. Learn how to connect your expertise to current events for maximum media attention. Find out why becoming the media can benefit your brand, as news outlets often rely on outside voices. Hear about the significance of building relationships before you need them and how networking can open doors. Plus, celebrate the successes of those who have navigated the publicity landscape effectively!
33:51
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Quick takeaways
- Connecting your expertise to trending news stories enhances your chances of receiving mainstream publicity for your brand.
- Building relationships before they are needed fosters a supportive network, creating long-term opportunities for collaboration and influence.
Deep dives
Connecting Expertise to Current Events
To gain media attention for a launch, it is essential to connect your expertise with ongoing news stories that capture public interest. The news typically focuses on notable events, sports, and weather, so positioning yourself within these subjects is crucial. By linking your content to trending topics, you increase your chances of being featured as newsworthy. For example, a research study on personal branding released concurrently with a significant announcement from a major company led to a media appearance on Good Morning America.
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