Strategy is Choosing What Not to Do + FridAI

In this episode of Business Brain, Dave and Shannon dive into a mix of tech, strategy, and entrepreneurship insights. They discuss the mental exhaustion of constant video calls, particularly the unnatural experience of seeing oneself too often on Zoom.

They explore the idea that strategy is about choosing what not to do, referencing Steve Jobs’ approach at Apple and emphasizing the power of saying no to maintain focus and effectiveness. Shannon and Dave reflect on how early-stage entrepreneurs often say yes to everything out of necessity, but that maturing businesses must learn to prioritize.

They transition into how ChatGPT helps overcome decision paralysis and speeds up problem-solving, from renaming podcasts to fixing irrigation issues. Shannon shares how ChatGPT accurately diagnosed a sprinkler issue in seconds—something that would’ve taken hours or days otherwise. Both hosts agree that ChatGPT has become significantly more reliable, especially for tech support, but still has limitations and occasional false promises (like pretending it can generate Canva links).

Shannon introduces a new tool, typeset.com, for creating professional e-books and presentations. He used it with ChatGPT to develop a lead magnet for a client and found it valuable for enhancing visual content. They close by inviting listeners to share their favorite AI tools and reminding them to leave a review for a chance to win a MacBook.

• 00:00:00 Business Brain – The Entrepreneurs’ Podcast #645 for Casual Friday, May 2nd, 2025
  • May 2nd: International Scurvy Awareness Day (also National Truffle Day?)
• 00:01:33 Watching ourselves on our own screens is distracting
•  00:05:35 Strategy is choosing what NOT to do
  • Guy Kawasaki with Debbie Millman
• 00:09:37 SPONSOR: Insta360 X5 Camera. To bag a free invisible selfie stick worth US$24.99 with your X5 purchase, head to store.insta360.com and use the promo code “brain”, available for the first 30 purchases only.
• 00:11:27 Using ChatGPT to rename Mac Geek Gab
  • From “Mac Geek Gab — Your Questions Answered, Tips Shared, Troubleshooting Assistance” to “Mac Geek Gab — Apple Tips, Tricks, and Troubleshooting”
• 00:13:25 Using ChatGPT for tech support can be great
• 00:17:00 But it also lies…
• 00:18:16 Typeset.com 
• 00:20:25 Business Brain 645 Outtro
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