AI Snips
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From Intern To Agency Founder
- Ali Grant started in PR after college and fell into influencer marketing while launching a blogger relations team.
- She then founded Be Social combining traditional media relations with influencer and social strategies.
Two-Sided Agency Model
- Be Social splits into brand and talent divisions to serve opposite sides of partnerships.
- Treating influencers as businesses led them to monetize talent management, now ~40% of work.
Be Clear About Your Niche
- Define influence as having a voice and a group that listens within a niche.
- Focus your content to prove you own that niche so brands can easily cast you.