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Episode 9 - Social Hour with Be Social

Under the Influence Podcast

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The Importance of Analytics in Social Media

I feel like a lot of people don't see that side of social media and the storytelling and the PR. It's no longer just about like growth and following you know we have brands that have shoppable feed set up so we're looking at how many sales are we driving to themHow much traffic we drive into their website what is the engagement on the content that we're posting? There's so much stuff that we're reporting on and I feel like it's just required now.

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