Nikonomics - The Economics of Small Business 196 - His Cold DMs Got Him GaryVee, Rick Ross & Larry King with Casey Adams
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Jun 30, 2025 
In this engaging conversation, Casey Adams, a serial entrepreneur who founded Listener.com at just 17, shares his remarkable transition from a football injury to a podcasting powerhouse. He reveals his unique strategies for securing high-profile guests and discusses how podcasting acts as a business growth catalyst. Casey also highlights the emerging importance of AI analytics in understanding audience engagement and how founder-led content is reshaping marketing strategies in today’s digital landscape.
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From Injury to Entrepreneurship
- Casey Adams turned a career-ending sports injury into an entrepreneurial journey starting at age 16.
- He leveraged Facebook ads and grew clients while learning from entrepreneurs online.
Master Personalized Cold Outreach
- Cold outreach requires personalized, brief messages that show respect for the recipient's time.
- Use social proof and connect on points they care about to increase response rates.
Use Genuine Curiosity to Connect
- Show genuine curiosity and listen actively in conversations instead of focusing on yourself.
- People respond positively when they feel genuinely heard and valued.
