Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]

Most sales objections don’t come from logic. They come from fear.

In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.

We cover:

✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry

✅ Why objections are emotional before they’re rational

✅ How fear hijacks decisions long before logic has a say

✅ Why “certainty” can be a red flag that the brain has stopped listening

✅ Practical ways to reduce fear and build trust in high-stakes conversations

If your business depends on high-ticket, 1:1 conversations, this episode will change how you approach objections and guide your buyers.

🎧 Listen on all platforms → https://ceosalesstrategies.com/sales-resistance-brain-mindset-shift

About Mitch Weisburgh:

Mitch Weisburgh has built and scaled multiple companies, helping leaders and sales professionals rethink how they communicate, build trust, and shift resistance into engagement.

About the Host:

Doug C. Brown is the CEO of CEO Sales Strategies and has helped thousands of businesses scale revenues, working with leaders in 30+ industries worldwide.