How I Built This with Guy Raz Advice Line with Anthony Casalena of Squarespace
23 snips
Nov 20, 2025 
Anthony Casalena, founder and CEO of Squarespace, shares insights on entrepreneurship and the power of AI in digital marketing. He advises Bob on enhancing awareness for his custom mattresses through partnerships and better branding. Stacey from All Better Co. dives into breaking into the competitive first-aid market, exploring packaging strategies and omni-channel placements. Mehak of Kahani discusses launching her mental health app, emphasizing community engagement and user-centric growth strategies. Tune in for valuable advice from a leader in the digital space!
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Embed AI To Multiply Product Value
- Integrate AI across product touchpoints to accelerate user onboarding and value delivery.
- Use AI for SEO/AIO, imagery, and site-building to make product adoption effortless.
Websites Still Power Discovery And Conversion
- Websites remain critical because answer engines crawl and surface site content.
- The site is still the place where customers transact: contact, book, or buy directly.
Fix Your Website To Earn Trust Fast
- Refresh your website immediately to convey credibility and justify a high price.
- Lead with scientific claims and clear differentiation rather than ornate material descriptions.