The Marketing Wasteland

May 27, 2025

Explore the challenges of the 'Marketing Wasteland' where creators struggle for engagement. Learn about the innovative PARA Platform Filter to focus on the right platforms and avoid burnout. Dive into personal success stories, including building a $1B brand by honing in on three platforms. Understand the balance between long-form and short-form content for better audience connection. Lastly, discover the power of strategic communication, especially through email, to effectively engage your ideal audience.

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INSIGHT

Reach Audience Where They Are

Posting on platforms where your ideal audience isn't active means your message won't connect or generate results.
Focus your marketing on platforms where your ideal customers actually spend time and engage regularly.

ADVICE

PARA Platform Filter Framework

Use the PARA Platform Filter: Present, Audience, Resource, Architecture to choose your marketing platform.
Align platform choice with your audience habits, content format you can sustain, and native platform style.

ANECDOTE

Startup Wasted Budget Everywhere

A startup tried to be on every trendy platform but spent 10% of their budget with zero qualified leads.
Their ideal customers were busy B2B decision makers who don’t use those platforms frequently.

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