Why Landing Pages Don’t Work - Secrets From a Decade of A/B Testing

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod!

He shares why most landing pages fail and what to do instead.

Most people are only making a super small fraction of what their product is capable of making. On the level of 1/1000th of what is possible.

Matthew shares the absolute most crucial adjustments to make to your website and landing pages.

What to do for above the fold (before visitors have to scroll).

What to do during the checkout & purchase area.

What to do post-purchase.

These are secrets learned from over a decade of A/B testing and they are going to blow your mind.

💎 Matthew Stafford's Post-Purchase Survey Questions: https://edwardsturm.com/wp-content/uploads/The-Edward-Show_Matthew-Stafford_August-GSD-2.pdf 🖥️ Book a call with Matthew: https://buildgrowscale.com/book-a-call 👋 Matthew Stafford on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Quick CRO Hacks Everyone Should Know 01:08 Maximizing Post-Purchase Feedback 03:57 Effective Post-Purchase Surveys 06:30 Crafting the Perfect Above-the-Fold Section 13:45 The Importance of Clear and Simple Headers 27:14 Nobody Knows How to Do Reviews 32:14 Psychological Tricks to Boost Conversions 34:29 Testing Customer Response Strategies 35:02 Honesty in Business 36:47 Refund Policies on Customer Satisfaction 38:51 Effective Use of Tripwire Funnels 40:08 Building a High-Quality Email List 41:15 The Power of ManyChat Automation 46:58 The Value of Building a Brand 51:33 Optimizing Conversion Rates 59:41 Perfecting the Checkout Process 01:03:19 Conclusion

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#conversionrateoptimization #digitalmarketing #ecommerce #dropshipping