The Vergecast How Color of Change helped lead the Facebook boycott
Jul 14, 2020
Rashad Robinson, the President of Color of Change, leads impactful discussions on racial justice and social media accountability. He shares the origins of the boycott against Facebook, emphasizing the urgent need to combat hate speech. Robinson recounts his experiences meeting with Facebook executives, including Mark Zuckerberg, to advocate for civil rights reforms. The conversation highlights the economic ramifications of social media boycotts and the responsibility of corporations to engage meaningfully with issues of racial equity.
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Color of Change's Origin and Mission
- Color of Change, founded after Hurricane Katrina, holds corporations and government accountable.
- Their theory of change revolves around making power structures nervous about disappointing Black people.
Defining True Power
- Power means changing the rules, not just visibility or having Black representation in positions of authority.
- Institutions must prioritize Black people's needs and concerns to effect real change.
The Facebook Boycott: A Five-Year Journey
- Rashad Robinson discusses the five-year effort leading to the Facebook boycott.
- He emphasizes the need for a unified message towards corporations, driven by employee activism and the Black Lives Matter movement.