How Color of Change helped lead the Facebook boycott
The Vergecast
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Corporate Responsibility in Social Media Boycotts
This chapter examines the economic consequences of a boycott against major advertisers on social media, particularly in response to the Black Lives Matter movement. It explores the collaboration between civil rights organizations and the challenges faced in holding corporations accountable for their role in moderating harmful content. The discussion highlights the complexities of corporate decision-making and the need for meaningful action over mere rhetoric when addressing systemic inequalities.
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