The GaryVee Audio Experience 7 Things You Need to Know as an Entrepreneur
May 22, 2022
Explore the shift from traditional media to modern digital advertising with engaging content strategies. Discover the role of time in entrepreneurship, where audience engagement takes precedence over profits. Gain insights on effective brand building through community interaction and emotional stability. Learn how intrinsic motivation can boost business success, making your journey more fulfilling.
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Targeted Advertising
- Use Facebook and LinkedIn ads with contextual creative matching customer demographics and psychographics.
- Create diverse video content providing value and building awareness, not traditional ads.
Brand Building
- Traditional TV ads are ineffective, no matter how good they seem.
- Brand building is crucial for long-term success, especially in a future dominated by voice assistants.
Transitioning to Digital
- Transition to digital marketing by allocating 20-40% of traditional ad spend to platforms like Facebook, targeting core demographics.
- Start building awareness on next-gen platforms like Instagram, even if initial results are slow.