If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:
- The hidden reason clients become unhappy, even when you’re delivering great work
- What the Domino’s Pizza Tracker can teach us about managing client projects
- The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects
For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.
If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:
Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois
Want to watch the video version of the podcast on YouTube?
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This podcast is brought to you by Teamwork.com.
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