In Good Company with Nicolai Tangen CATL CEO & Founder Robin Zeng: The journey to market dominance and powering the future of batteries
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Sep 18, 2024 
In this discussion, Robin Zeng, the visionary founder and CEO of CATL, unfolds the story behind the world's largest battery producer. He shares insights on navigating the competitive landscape of battery innovation, highlighting CATL's impressive 37.5% market share. Delving into the nuances of manufacturing in Europe versus China, Zeng emphasizes the importance of local supply chains. He also reflects on the corporate culture that fosters sustainability and supports community resilience, underlining the critical role of innovation in achieving a zero-carbon future.
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Product Focus
- CATL's market dominance comes from providing the right products with the right technology.
- This involves using the right chemicals and materials to meet consumer needs and preferences.
Experience Advantage
- CATL's journey to 37.5% market share took 12 years, building on 25 years of experience in lithium-ion batteries.
- Their team's extensive background in consumer electronics provided a solid foundation.
Competition is Ourselves
- Robin Zeng sees CATL's main competitor as themselves, focusing on continuous improvement and new inventions, not other companies.
- He believes that competition should be focused on inventing new chemistries, not copying existing ones.