Success Story with Scott D. Clary Lessons - How to Understand Anyone in 5 Minutes | Bob Raleigh PhD - Author of The Search for Why
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Sep 18, 2025 Bob Raleigh, PhD, is a thinker at the intersection of moral psychology and cognitive science, and the author of The Search for Why. In this insightful discussion, he reveals how instinctual patterns predict human behavior far more effectively than demographics. Raleigh outlines five key instincts that shape our worldviews and explains their impact on decision-making in business, politics, and personal relationships. He also introduces a model for predicting responses to various environments, showcasing the power of understanding these underlying instincts.
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Moral Psychology Drives Everyday Decisions
- Bob Raleigh connects moral psychology with decision-making to explain broad human choices beyond ethics.
- He argues moral instincts shape preferences like voting, relationships, and brand affinity.
Instincts Are Measurable Decision Drivers
- Raleigh links moral decisions to deeply embedded instincts that trace back to human evolutionary history.
- He cites Jonathan Haidt's Moral Foundations as a usable scorecard for quantifying those instincts.
Models Improve But Don't Fully Predict People
- Raleigh cautions that human behavior remains complex and not fully predictable despite better models.
- He frames current models as more advanced but still leaving substantial unknowns.
