In this "Lessons" episode, Bob Raleigh, PhD, author of The Search for Why, unpacks how moral psychology and cognitive science intersect to explain human decision making. He reveals why instinctual patterns tell us far more than demographics, and how life experiences combined with core instincts shape the way we see the world. Raleigh explains how these instinctual profiles can predict behavior, influence choices, and even guide strategy in business, politics, and relationships.