Grow Your Video Business 135: The Importance Of True Clarity In Your Purpose w/ Brian Dixon
If someone asked you right now, “What do you do?”, how would you answer them? How confident would you be in your answer? How salesy would it sound? Would your answer be boring? If you’ve ever struggled to answer this common question, then you are far from alone. My guest today makes it his mission to help people like you and me explain what they do better so that we can find better clients and better-paying jobs.
Brian Dixon is a conference speaker, podcaster, marketing strategist, and business coach who is passionate about helping business leaders and their teams thrive in a world of overwhelming options. He even has a doctorate from the University of San Diego. His overall goal is to help all sorts of people find a way to live a life that they truly love. How great is that?
In this interview, Brian shares what it means to have true clarity in your purpose and who you serve. As he explains through personal experience, vision is more important for achieving this than just having energy and effort. Achieving this clarity, as Brian explains, comes from really knowing who your ideal client is, and he shares some amazing and practical advice for figuring that out.
Who is the one person you can serve best in your business? Leave a comment on the episode page and let me know!
In this episode
- What to do to get meaningful clarity on your purpose in life and business
- One incredible tip for how to work directly with your ideal audience
- What to do right now if you don’t have a niche or target audience
- The easiest test you can take for figuring out your dream for your video business
- Why it’s crucially important to come up with a name for your ideal client
“When you know who your people are -- who you serve -- that leads to purpose. And when you live with purpose, that leads to profit.” [7:27]
“Nineteen years old and I should have died. I had three doctors tell me I would never walk again. I made it my mission that day to run a marathon.” [11:14]
“What’s obvious to you is magic to other people.” [20:35]
“You either outsource your weaknesses and grow your strengths or you have to grow some of your weaknesses. Go defeat those.” [38:00]
LinksFollow Brian on Instagram | Facebook | Twitter
Start With Your People by Brian Dixon
Dan Miller’s Coaching with Excellence
The Ultimate Sales Machine by Chet Holmes
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